SVS Privacy Policy
Privacy Policy
Effective as of 2/8/2026
California Notice at Collection/State Law Privacy Rights: See the State privacy rights notice below for important information about your rights under applicable state privacy laws.
Notice to European Users: Please see the Notice to European Users section for additional information for individuals located in the European Economic Area or United Kingdom (which we refer to as "Europe", and "European" should be understood accordingly) below.
Specialty Technologies, LLC d/b/a SVS ("SVS," "we," "us" or "our") provides high-performance audio equipment. This Privacy Policy describes how SVS processes personal information that we collect through our digital or online properties or services that link to this Privacy Policy (including as applicable, our website, mobile application, and social media pages) as well as our marketing activities, live events and other activities described in this Privacy Policy (collectively, the "Service"). SVS may provide additional or supplemental privacy policies to individuals for specific products or services that we offer at the time we collect personal information.
You can download a printable copy of this Privacy Policy here.
Index
- Personal information we collect
- Tracking & other technologies
- How we use your personal information
- Retention
- How we share your personal information
- Your choices
- Other sites and services
- Security
- International data transfers
- Children
- Changes to this Privacy Policy
- How to contact us
- Notice to European Users
Personal Information We Collect
Information you provide to us
Personal information you may provide to us through the Service or otherwise includes:
- Contact data, such as your first and last name, salutation, email address, billing and mailing addresses, and phone number.
- Demographic data, such as your city, state, country of residence, postal code, and age.
- Profile data, such as the username and password that you may set to establish an online account on the Service, date of birth, photograph or picture, links to your profiles on social networks, interests, preferences, information about your participation in our contests, promotions, or surveys, and any other information that you add to your account profile.
- Communications data based on our exchanges with you, including when you contact us through the Service, communicate with us via chat features, social media, or otherwise.
- Transactional data, such as information relating to or needed to complete your orders on or through the Service, including order numbers and transaction history.
- Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
- Payment data needed to complete transactions, such as payment card information.
- Promotion data including information you share when you enter a competition, promotion or complete a survey. Please note that if you participate in a sweepstakes, contest or giveaway through the Service, we may ask you for your Contact Data to notify you if you win or not, to verify your identity, determine your eligibility, or to send you prizes. In some situations, we may need additional information as a part of the entry process, such as a prize selection choice. These sweepstakes and contests are voluntary. We recommend that you read the rules and other relevant information for each sweepstakes and contest that you enter.
- Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.
Third-party sources
We may combine personal information we receive from you with personal information falling within one of the categories identified above that we obtain from other sources, such as:
- Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.
- Data providers, such as information services and data licensors.
- Partners, such marketing partners and event co-sponsors.
- Customers.
- Service providers that provide services on our behalf or help us operate the Service or our business.
- Business transaction partners. We may receive personal information in connection with an actual or prospective business transaction. For example, we may receive your personal information from an entity we acquire or are acquired by, a successor, or assignee or any party involved in a business transaction such as a merger, acquisition, sale of assets, or similar transaction, or in the context of an insolvency, bankruptcy, or receivership.
- Third-party services, such as social media services such as Google, that you use to log into, or otherwise link to, your Service account. This data may include your username, profile picture and other information associated with your account on that third-party service that is made available to us based on your account settings on that service.
Automatic data collection
We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as:
- Device data, such as your computer or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
- Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.
- Communication interaction data such as your interactions with our email, text or other communications (e.g., whether you open or forward emails) - we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails.
For more information concerning our automatic collection of data, please see the Tracking technologies section below.
Tracking & Other Technologies
Cookies and other technologies. Some of our automatic collection is facilitated by cookies and similar technologies. For more information, see our Cookie Policy. We will also store a record of your preferences in respect of the use of these technologies in connection with the Service.
How We Use Your Personal Information
We may use your personal information for the following purposes or as otherwise described at the time of collection:
Service delivery and operations
We may use your personal information to:
- provide the Service and operate our business;
- enable security features of the Service;
- establish and maintain your user profile on the Service;
- communicate with you about the Service, including by sending Service-related announcements, updates, security alerts, and support and administrative messages;
- communicate with you about events or contests in which you participate;
- provide support for the Service, and respond to your requests, questions and feedback.
Service personalization
which may include using your personal information to:
- understand your needs and interests
- personalize your experience with the Service and our Service-related communications
- remember your selections and preferences as you navigate webpages.
Service improvement and analytics
We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, as well as user interactions with our emails, and to develop new products and services. For example, we use Google Analytics for this purpose. You can learn more about Google Analytics and how to prevent the use of Google Analytics relating to your use of our sites here: https://tools.google.com/dlpage/gaoptout?hl=en
Marketing and advertising
We, our service providers and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes:
- Direct marketing. We may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out of our marketing communications as described in the Opt-out of marketing section below.
- Interest-based advertising. We, our service providers, and third-party advertising partners may use cookies and other technologies to collect information about your interaction (including the data described in the automatic data collection section above) with the Service, our communications and other online services over time, and use that information to serve online ads that we or they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in the Your choices section below.
Events, promotions and contests
We may use your personal information to:
- administer promotions and contests
- communicate with you about promotions or contests in which you participate
- contact or market to you after collecting your personal information at an event
Compliance and protection.
We may use your personal information to:
- comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations or requests from government authorities
- protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims)
- audit our internal processes for compliance with legal and contractual requirements or our internal policies
- enforce the terms and conditions that govern the Service
- prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft
Data sharing in the context of corporate events
We may share certain personal information in the context of actual or prospective corporate events - for more information, see How we share your personal information, below.
To create aggregated, de-identified or anonymized data.
We may create aggregated, de-identified or anonymized data from your personal information and other individuals whose personal information we collect. We make personal information into de-identified or anonymized data by removing information that makes the data identifiable to you and we will not attempt to reidentify any such data. We may use this aggregated, de-identified or anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.
Further Uses
in some cases, we may use your personal information for further uses, in which case we will ask for your consent to use of your personal information for those further purposes if they are not compatible with the initial purpose for which information was collected.
Retention
We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
When we no longer require the personal information we have collected about you, we may either delete it, anonymize it, or isolate it from further processing.
How we share your personal information
We may share your personal information with the following parties (or as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection).
- Affiliates. Our corporate affiliates (as applicable).
- Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, such as online chat functionality providers such as Zendesk, email delivery, marketing, consumer research and website analytics).
- Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors, such as PayPal, Affirm, and Shop Pay. PayPal may use your payment data in accordance with its privacy policy, https://www.paypal.com/us/webapps/mpp/ua/privacy-full. Affirm may use your data in accordance with its privacy policy, https://www.affirm.com/privacy. Shop Pay may use your data in accordance with Shopify's privacy policy, https://www.shopify.com/legal/privacy. You may also sign up to be billed by your mobile communications provider, who may use your payment data in accordance with their privacy policies.
- Advertising partners. Third-party advertising companies for the interest-based advertising purposes described above.
- Business and marketing partners. Third parties with whom we partner, including parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you.
- Third parties designated by you. We may share your personal information with third parties where you have instructed us or provided your consent to do so.
- Linked third-party services. If you log into the Service with, or otherwise link your Service account to, a social media or other third-party service, we may share your personal information with that third-party service. The third party's use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.
- Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
- Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the Compliance and protection purposes described above.
- Business transferees. We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in us, financing of us, public stock offerings, or the sale, transfer or merger of all or part of our business, assets or shares). For example, we may need to share certain personal information with prospective counterparties and their advisers. We may also disclose your personal information to an acquirer, successor, or assignee of us as part of any merger, acquisition, sale of assets, or similar transaction, or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.
Your Choices
In this section, we describe the rights and choices available to all users. For additional information on rights available under certain state laws, please see our State privacy rights notice below. For additional information on rights available under European laws, please see our Notice to European Users below.
- Access or update your information. If you have registered for an account with us through the Service, you may review and update certain account information through your account settings by accessing the "My account" feature.
- Opt-out of communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails. If you receive text messages from us, you may opt out of receiving further text messages from us by replying STOP to our message. You may also text STOP to 60129.
- Cookies and other technologies. For more information about cookies and similar technologies employed by the Service and how to manage your preferences, see our Cookie Policy.
- Do Not Track. Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.
- Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.
- Linked third-party platforms. If you choose to connect to the Service through your social media account or other third-party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.
- Delete your content or close your account. You can choose to delete certain content through your account. If you wish to request to close your account, please contact us.
Other sites and services
The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.
Security
We employ technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the security of your personal information.
International data transfer
We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.
Users in Europe should read the important information provided below about transfer of personal information outside of Europe.
Children
The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child's parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.
Changes to this Privacy Policy
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledging that the modified Privacy Policy applies to your interactions with the Service and our business.
Please click here to view the previous version of our Privacy Policy.
How to Contact Us
If you have questions about our practices or if you would like to exercise any privacy-related right that may be available to you, please contact us via:
- Email: privacy@svsound.com
State Privacy Rights Notice
Except as otherwise provided, this section applies to residents of states to the extent they have privacy laws applicable to us that grant their residents the rights described below (collectively the "State Privacy Laws").
This section describes how we collect, use, and share Personal Information of residents of these states and the rights these users may have with respect to their Personal Information. Please note that not all rights listed below may be afforded to all users and that if your state does not afford you these rights, you may not be able to exercise these rights. In addition, we may not be able to process your request if you do not provide us with sufficient detail to allow us to confirm your identity and understand and respond to your request.
For purposes of this section, the term "Personal Information" means information that constitutes "personal data," "personal information" or other similar terms and "Sensitive Personal Information" has the meaning given to "sensitive personal information," "sensitive data," or other similar terms in State Privacy Laws, except that in neither case do such terms include information exempted from the State Privacy Laws' scopes. In some cases, we may provide a different privacy notice to certain categories of residents of these states, such as job applicants, in which case that notice will apply instead of this section.
Your privacy rights
The State Privacy Laws may provide residents with some or all of the rights listed below. However, these rights are not absolute, and some State Privacy Laws do not provide these rights to their residents. Therefore, we may decline your request in certain cases as permitted by law. You may request to exercise the rights listed below. We will respond to your request in accordance with applicable law.
Information
You can request the following information about how we have collected and used your Personal Information during the past 12 months:
- The categories of Personal Information that we have collected.
- The categories of sources from which we collected Personal Information.
- The business or commercial purpose for collecting, selling and/or sharing Personal Information for targeted advertising purposes.
- The categories of third parties with which we share Personal Information for targeted advertising purposes.
- The categories of Personal Information that we sold or disclosed for a business purpose.
- The categories of third parties to whom the Personal Information was sold or disclosed for business purposes and the types of entities to whom this information was disclosed.
- The specific third parties to which we have disclosed personal information.
Access
You can request a copy or representative summary of the Personal Information that we have collected about you.
Correction
You can ask us to correct inaccurate Personal Information that we have collected about you.
Deletion
You can ask us to delete the Personal Information that we have collected from or about you.
Opt-out
- Opt-out of certain processing for targeted advertising purposes. You can opt-out of certain processing of personal information for targeted advertising purposes.
- Opt-out of profiling/automated decision making. We do not use your Personal Information to engage in profiling or to perform automated decision making that results in significant financial impacts, significant impacts on housing, education, employment, health care, or criminal justice or similarly significant impacts.
- Opt-out of other sales of personal data. You can opt-out of sales of your Personal Information.
Consumers Under 18
We do not have actual knowledge that we collect, sell or share the personal information of consumers under 18 years of age.
Sensitive Personal Information
We do not intentionally collect or process Sensitive Personal Information.
Nondiscrimination
You are entitled to exercise the rights described above free from discrimination as prohibited by the State Privacy Laws.
Appeal
You can appeal our denial of any request validly submitted.
Exercising your right to information, access, appeal, correction, and deletion
You may submit requests to exercise your right to information/know, access, appeal, correction, or deletion by calling us toll free at 1-877-626-5623, or via email to privacy@svsound.com.
Exercising your right to opt-out of the "sale" or "sharing" of your Personal Information
While we do not sell personal information for money, like many companies, we use services that help deliver interest-based ads to you as described above. The State Privacy Laws may classify our use of some of these services as "selling" or "sharing" your Personal Information with the advertising partners that provide the services. You can submit requests to opt-out of tracking for targeted advertising purposes or other sales of Personal Information here, via email to privacy@svsound.com or via phone by calling [877.626.5632], or by broadcasting the global privacy control signal.
Verification of Identity; Authorized agents
We may need to verify your identity in order to process your information/know, access, appeal, correction, or deletion requests and reserve the right to confirm your residency. To verify your identity, we may require government identification, a declaration under penalty of perjury, or specific information that we think only you would have, where permitted by law.
Under some State Privacy Laws, you many enable an authorized agent to make a request on your behalf. However, we may need to verify your authorized agent's identity and authority to act on your behalf. Depending on the kind of request you have made, we may require a copy of a valid power of attorney given to your authorized agent pursuant to applicable law. If you have not provided your agent with such a power of attorney, we may ask you to take additional steps permitted by law to verify that your request is authorized, such as by providing your agent with written and signed permission to exercise your State Privacy Laws rights on your behalf, the information we request to verify your identity, and confirmation that you have given the authorized agent permission to submit the request.
Personal information that we collect, use and disclose.
We have summarized the Personal Information we collect, the purposes for which we collect it and the third parties to whom we may disclose it by reference below to both the categories defined in the "Personal information we collect" section of this Privacy Policy above and the categories of Personal Information specified in state law. This table describes our practices currently and during the 12 months preceding the effective date of this Privacy Policy. Information you voluntarily provide to us, such as in free-form webforms, may contain other categories of personal information not described below.
| Personal Information ("PI") we collect | CCPA statutory category | Purposes | Categories of third parties to whom we "disclose" PI for a business purpose | Categories of third parties to whom we "sell" or "share" PI |
|---|---|---|---|---|
| Contact Data | Identifiers | Service delivery and business operations | Affiliates | Advertising partners |
| Commercial information | Research and development | Service providers | Business and marketing partners | |
| California customer records | Marketing and advertising | Payment processors | ||
| To manage our recruiting and process job applications | Advertising partners | |||
| Compliance and protection | Business and marketing partners | |||
| With your consent | Third parties designated by you | |||
| Linked third-party services | ||||
| Professional advisors | ||||
| Authorities and others | ||||
| Business transferees | ||||
| Demographic Data | Identifiers | Service delivery and business operations | Affiliates | Advertising partners |
| Commercial information | Research and development | Service providers | Business and marketing partners | |
| California customer records | Marketing and advertising | Payment processors | ||
| To manage our recruiting and process job applications | Advertising partners | |||
| Compliance and protection | Business and marketing partners | |||
| With your consent | Third parties designated by you | |||
| Linked third-party services | ||||
| Professional advisors | ||||
| Authorities and others | ||||
| Business transferees | ||||
| Profile Data | Identifiers | Service delivery and business operations | Affiliates | Advertising partners |
| Commercial information | Research and development | Service providers | Business and marketing partners | |
| California customer records | Marketing and advertising | Payment processors | ||
| To manage our recruiting and process job applications | Advertising partners | |||
| Compliance and protection | Business and marketing partners | |||
| With your consent | Third parties designated by you | |||
| Linked third-party services | ||||
| Professional advisors | ||||
| Authorities and others | ||||
| Business transferees | ||||
| Communications Data | Identifiers | Service delivery and business operations | Affiliates | Advertising partners |
| Commercial information | Research and development | Service providers | Business and marketing partners | |
| California customer records | Marketing and advertising | Payment processors | ||
| Internet or network information | To manage our recruiting and process job applications | Advertising partners | ||
| Compliance and protection | Business and marketing partners | |||
| With your consent | Third parties designated by you | |||
| Linked third-party services | ||||
| Professional advisors | ||||
| Authorities and others | ||||
| Business transferees | ||||
| Transactional Data | Commercial information | Service delivery and business operations | Affiliates | Advertising partners |
| California consumer records | Research and development | Service providers | Business and marketing partners | |
| Financial information | Marketing and advertising | Payment processors | ||
| To manage our recruiting and process job applications | Advertising partners | |||
| Compliance and protection | Business and marketing partners | |||
| With your consent | Third parties designated by you | |||
| Linked third-party services | ||||
| Professional advisors | ||||
| Authorities and others | ||||
| Business transferees | ||||
| Marketing Data | Identifiers | Service delivery and business operations | Affiliates | Advertising partners |
| Commercial information | Research and development | Service providers | Business and marketing partners | |
| California customer records | Marketing and advertising | Payment processors | ||
| Internet or Network Information | To manage our recruiting and process job applications | Advertising partners | ||
| Compliance and protection | Business and marketing partners | |||
| With your consent | Third parties designated by you | |||
| Linked third-party services | ||||
| Professional advisors | ||||
| Authorities and others | ||||
| Business transferees | ||||
| Payment Data | Commercial information | Service delivery and business operations | Affiliates | Advertising partners |
| Financial information | Research and development | Service providers | Business and marketing partners | |
| California consumer records | Marketing and advertising | Payment processors | ||
| To manage our recruiting and process job applications | Advertising partners | |||
| Compliance and protection | Business and marketing partners | |||
| With your consent | Third parties designated by you | |||
| Linked third-party services | ||||
| Professional advisors | ||||
| Authorities and others | ||||
| Business transferees | ||||
| Promotion Data | Identifiers | Service delivery and business operations | Affiliates | Advertising partners |
| California customer records | Research and development | Service providers | Business and marketing partners | |
| Marketing and advertising | Payment processors | |||
| To manage our recruiting and process job applications | Advertising partners | |||
| Compliance and protection | Business and marketing partners | |||
| With your consent | Third parties designated by you | |||
| Linked third-party services | ||||
| Professional advisors | ||||
| Authorities and others | ||||
| Business transferees | ||||
| Device Data | Identifiers (other) | Service delivery and business operations | Affiliates | Advertising partners |
| Internet or Network Information | Research and development | Service providers | Business and marketing partners | |
| Marketing and advertising | Payment processors | |||
| To manage our recruiting and process job applications | Advertising partners | |||
| Compliance and protection | Business and marketing partners | |||
| With your consent | Third parties designated by you | |||
| Linked third-party services | ||||
| Professional advisors | ||||
| Authorities and others | ||||
| Business transferees | ||||
| Online Activity Data | Identifiers (other) | Service delivery and business operations | Affiliates | Advertising partners |
| Commercial information | Research and development | Service providers | Business and marketing partners | |
| Internet or Network Information | Marketing and advertising | Payment processors | ||
| To manage our recruiting and process job applications | Advertising partners | |||
| Compliance and protection | Business and marketing partners | |||
| With your consent | Third parties designated by you | |||
| Linked third-party services | ||||
| Professional advisors | ||||
| Authorities and others | ||||
| Business transferees | ||||
| Location Data | Identifiers | Service delivery and business operations | Affiliates | Advertising partners |
| Commercial information | Research and development | Service providers | Business and marketing partners | |
| Marketing and advertising | Payment processors | |||
| To manage our recruiting and process job applications | Advertising partners | |||
| Compliance and protection | Business and marketing partners | |||
| With your consent | Third parties designated by you | |||
| Linked third-party services | ||||
| Professional advisors | ||||
| Authorities and others | ||||
| Business transferees | ||||
| Communication Interaction Data | Identifiers (other) | Service delivery and business operations | Affiliates | Advertising partners |
| Commercial information | Research and development | Service providers | Business and marketing partners | |
| Internet or Network Information | Marketing and advertising | Payment processors | ||
| To manage our recruiting and process job applications | Advertising partners | |||
| Compliance and protection | Business and marketing partners | |||
| With your consent | Third parties designated by you | |||
| Linked third-party services | ||||
| Professional advisors | ||||
| Authorities and others | ||||
| Business transferees | ||||
| Other Sensitive Personal Information | Protected Classification Characteristics | N/A | N/A | N/A |
| We do not intentionally collect this information, but it may be revealed in identity data or other information we collect | ||||
Additional information for California residents.
Shine the light law. Under California's Shine the Light law (California Civil Code Section 1798.83), California residents may ask companies with whom they have formed a business relationship primarily for personal, family or household purposes to provide the names of third parties to which the company has disclosed certain personal information (as defined under the Shine the Light law) during the preceding calendar year for the third party's own direct marketing purposes, and the categories of personal information disclosed. You may send us requests for this information to privacy@svsound.com. In your request, you must include the statement "Shine the Light Request," and provide your first and last name and mailing address and certify that you are a California resident. We reserve the right to require additional information to confirm your identity and California residency. Please note that we will not accept requests via telephone, mail, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.
Notice of Financial Incentive/Bona Fide Loyalty Program.
We may invite you to receive exclusive pricing, offers, communications, product functionality and other benefits from SVS, which may constitute a "financial incentive" under the CCPA or "Bona Fide Loyalty Program" under the Colorado Privacy Act. If you choose to participate, you will receive communications from us including exclusive offers such as an entry in a giveaway or sweepstakes or a discount on your orders. We will invite you to participate in these financial incentives/bona fide loyalty programs during your shopping experience, and you can choose to participate by sharing your personal information and otherwise agreeing to the relevant terms. By participating, you will provide us with your personal information including your Contact data, Device data, and Online activity data. This personal information may be combined with personal information received from third-party business and marketing partners. You have the right to withdraw from these incentives/programs at any time and may do so by following the unsubscribe link in our marketing emails or contacting us by email at privacy@svsound.com and requesting to withdraw from these incentives/programs. The value of any incentive is reasonably related to the value of your personal information, including as applicable: the expenses we incur related to the provision of and the processing of personal information in connection with these incentives and programs; the benefit and insights that we realize and expect to realize from your participation in our programs (such as product preferences); the quantity and quality of information that you provide to us through your participation; your purchase history; sales directly or indirectly generated from your participation in the program; and any increased goodwill towards us. We will not provide your personal information we collect as part of this incentive to data brokers.
Contact Us
If you have questions or concerns about our privacy policies or information practices, please contact us using the contact details set forth in the How to contact us section, above.
Notice to European Users
General
Where this Notice to European users applies
The information provided in this "Notice to European users" section applies only to individuals in the United Kingdom and the European Economic Area (i.e., "Europe" as defined at the top of this Privacy Policy).
Please note - we do not offer goods or services directly to individuals in Europe. Our processing of European personal information is limited to information collected through our website via cookies and similar technologies when EU/UK visitors access the site.
Personal information
References to "personal information" in this Privacy Policy should be understood to include a reference to "personal data" (as defined in the GDPR) - i.e., information about individuals from they are either directly identified or can be identified.
Controller
SVS is the controller in respect of the processing of your personal information covered by this Privacy Policy for purposes of European data protection legislation (i.e., the EU GDPR and the so-called 'UK GDPR' (as and where applicable, the "GDPR")). See the How to contact us section above for our contact details.
Our Legal Bases for Processing
In respect of each of the purposes for which we use your personal information, the GDPR requires us to ensure that we have a "legal basis" for that use.
Our legal bases for processing your personal information described in this Privacy Policy are listed below.
- Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests ("Legitimate Interests"). More detail about the specific legitimate interests pursued in respect of each Purpose we use your personal information for is set out in the table below.
- Where we need to comply with a legal or regulatory obligation ("Compliance with Law").
- Where we have your specific consent to carry out the processing for the Purpose in question ("Consent").
We have set out below, in a table format, the legal bases we rely on in respect of the relevant Purposes for which we use your personal information - for more information on these Purposes and the data types involved, see How we use your personal information
| Purpose | Categories of personal information involved | Legal basis |
|---|---|---|
| Service improvement and analytics | Device data | Legitimate Interests. We have a legitimate interest in providing you with a good service. |
| Online activity data | Consent, in respect of any optional cookies used for this purpose. | |
| Interest-based advertising | Device data | Consent |
| Online activity data | ||
| Data from Third-Party Sources | ||
| Compliance and protection | Any and all data types relevant in the circumstances | Compliance with Law |
| Legitimate Interests. We have a legitimate interest in ensuring the ongoing security and proper operation of our Service and associated IT services, systems, and networks. | ||
| Data sharing in the context of corporate events | Any and all data types relevant in the circumstances | Legitimate Interests. We have a legitimate interest in providing information to relevant third parties who are involved in an actual or prospective corporate event (including to enable them to investigate – and, where relevant, to continue to operate – all or relevant part(s) of our operations). |
| To create aggregated, de-identified and/or anonymized data | Any and all data types relevant in the circumstances | Legitimate Interests. We have legitimate interest in taking steps to preserve the privacy of our users. |
| Further uses | Any and all data types relevant in the circumstances | The original legal basis relied upon, if the relevant further use is compatible with the initial purpose for which the personal information was collected. |
| Consent, if the relevant further use is not compatible with the initial purpose for which the personal information was collected. |
Retention
We retain personal information for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for compliance and protection purposes.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
When we no longer require the personal information that we have collected about you, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. If we anonymize your personal information (so that it can no longer be associated with you), we may use this information indefinitely without further notice to you.
Other Info
No sensitive personal information
We ask that you not provide us with any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the services, or otherwise to us. If you provide us with any sensitive personal information to us when you use the services, you must consent to our processing and use of such sensitive personal information in accordance with this Privacy Policy. If you do not consent to our processing and use of such sensitive personal information, you must not submit such sensitive personal information through our services.
No Automated Decision-Making and Profiling
As part of the Service, we do not engage in automated decision-making and/or profiling, which produces legal or similarly significant effects.
Your Additional Rights
General
European data protection laws may give you certain rights regarding your personal information in certain circumstances. If you are located in Europe, you may ask us to take the following actions in relation to your personal information that we hold:
- Access. Provide you with information about our processing of your personal information and give you access to your personal information.
- Correct. Update or correct inaccuracies in your personal information.
- Delete. Delete your personal information where there is no good reason for us continuing to process it - you also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
- Transfer. Transfer to you or a third party of your choice a machine-readable copy of your personal information which you have provided to us.
- Restrict. Restrict the processing of your personal information, for example if you want us to establish its accuracy or the reason for processing it.
- Object. Object to our processing of your personal information where we are relying on Legitimate Interests - you also have the right to object where we are processing your personal information for direct marketing purposes.
- Withdraw Consent. When we use your personal information based on your consent, you have the right to withdraw that consent at any time.
Exercising These Rights
You may submit these requests by email to privacy@svsound.com or our postal address provided above. We may request specific information from you to help us confirm your identity and process your request. Whether or not we are required to fulfill any request you make will depend on a number of factors (e.g., why and how we are processing your personal information), if we reject any request you may make (whether in whole or in part) we will let you know our grounds for doing so at the time, subject to any legal restrictions. Typically, you will not have to pay a fee to exercise your rights; however, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. We try to respond to all legitimate requests within a month of receipt. It may take us longer than a month if your request is particularly complex or if you have made a number of requests; in this case, we will notify you and keep you updated.
Your Right to Lodge a Complaint with your Supervisory Authority
In addition to your rights outlined above, if you are not satisfied with our response to a request you make, or how we process your personal information, you can make a complaint to the data protection regulator in your habitual place of residence.
- For users in the European Economic Area - the contact information for the data protection regulator in your place of residence can be found here: https://edpb.europa.eu/about-edpb/board/members_en
- For users in the UK - the contact information for the UK data protection regulator can be found here: https://ico.org.uk/make-a-complaint
Data Processing outside Europe
We are a U.S.-based company and many of our service providers, advisers, partners or other recipients of data are also based in the U.S. This means that, if you use the Service, your personal information will necessarily be accessed and processed in the U.S. It may also be provided to recipients in other countries outside Europe.
Where we share your personal information with third parties who are based outside Europe, we try to ensure a similar degree of protection is afforded to it by making sure one of the following mechanisms is implemented:
Transfers to territories with an adequacy decision.
We may transfer your personal information to countries or territories whose laws have been deemed to provide an adequate level of protection for personal information by the European Commission or UK Government (as and where applicable) (from time to time) or under specific adequacy frameworks approved by the European Commission or UK Government (as and where applicable) (from time to time), such as the EU-U.S. Data Privacy Framework or the UK Extension thereto.
Transfers to territories without an adequacy decision.
We may transfer your personal information to countries or territories whose laws have not been deemed to provide such an adequate level of protection (e.g., the U.S., see above).
However, in these cases:
- we may use specific appropriate safeguards, which are designed to give personal information effectively the same protection it has in Europe - for example, standard-form contracts approved by relevant authorise for this purpose;
- in limited circumstances, we may rely on an exception, or 'derogation', which permits us to transfer your personal information to such country despite the absence of an 'adequacy decision' or 'appropriate safeguards' - for example, reliance on your explicit consent to that transfer.
You may contact us if you want further information on the specific mechanism used by us when transferring your personal information out of Europe.
